Makes all vegetables easily digestible, thanks to Pure Hing from here!!
By Pure Indian Foods
Best Hing Ever. (Asafoetida / Asafetida)
Mix-N-Match: Add any 6+ spices to cart and get 10% off
$14.29 - $326.00
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Regular price
$14.29
Regular price
Sale price
$14.29
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per
Best By
09/30/2028
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Ingredients
Ingredients
Shipping
Shipping
Return Policy
Return Policy
Country of Origin
Country of Origin
What is hing / asafetida?
Hing, also known as Asafoetida, is the secret weapon of Indian cuisine. Aromatic and pungent, a tiny pinch makes every other spice shine.
Made from the dried resin of a giant fennel-family plant. It is pleasantly aromatic and pungent raw. It becomes mellow and garlicky when cooked in ghee and evokes a beautiful savory flavor when paired with turmeric.
Scientific name: Ferula assa-foetida
We now offer three kinds of hing.
What's the difference?
-
Green Label: Asafetida Powder
- 20g
- 20g - Buy 6 or more for 10% off - Great option if you use in small quantity but want to save by purchasing multiple bottles.
CONTAINS: No gluten ingredients. Processed in a facility that also handles gluten-containing ingredients. -
Blue Label: Asafetida Powder, Batch Tested Gluten-Free
- 20g
- 20g - Buy 6 or more for 10% off - Great option if you use in small quantity but want to save by purchasing multiple bottles.
- 8 oz bulk size
Blue Label and Green Label Asafetida Powder have exactly the same ingredients in the same ratios. The only difference is that Blue Label is batch tested gluten-free and the Green Label is not tested. -
Gold Label: Pure Resin Lumps, Batch Tested Gluten-Free
- 15g
- 20g - Buy 6 or more for 10% off - Great option if you use in small quantity but want to save by purchasing multiple bottles.
- 1 lb bulk size
To use, either grate a tiny amount off with a microplane in the exact quantity you need, or crush the lump to break off a pinch using a heavy mortar and pestle, then grind the smaller amount into a powder. Lump hing is even more potent than our asafoetida powder, so use sparingly.
Pure Indian Foods 100% pure asafetida lumps smell mouthwateringly delicious, like garlic or leeks!
Testimonials
Herbalist & Co-Founder of Pure Indian Foods
Sandeep Agarwal & Hing
"This is a picture of me with the package of hing in the back of my van. As soon as I heard it had arrived at Newark airport, I drove straight there! I was so excited, I couldn't wait for the delivery truck. Just got it myself!! It smelled SOOOO GOOD without even opening the package!
I really love hing. I have fond memories of growing up in India, where my mother would give a tadka of hing in ghee (sautéed it in ghee) and add it to the food she prepared. The whole kitchen would be filled with a beautiful aroma.
She didn’t have to 'text' family members to come for the meal; everyone just rushed to the kitchen right away. However, the terrible quality of hing available in the U.S. market shocked me. I started my search for a good quality product. It took me several years and multiple international trips, after which I discovered this lovely fragrant one. It is up to 10x stronger than other compound powders found in the market. You need to use only a pinch.
This hing powder reminds me of my childhood memories and all the hearty meals that my mom prepared for our family. Give it a try and let me know how you liked it. If you love hing like I do, then this is what you've been looking for."
Common Questions
Does your hing smell?
Does your hing smell?
Is hing a good substitute for onions & garlic?
Is hing a good substitute for onions & garlic?
Is asafetida (hing) low FODMAP?
Is asafetida (hing) low FODMAP?
Is your asafetida gluten-free?
Is your asafetida gluten-free?
Is asafetida the same thing as hing?
Is asafetida the same thing as hing?
What does asafetida taste like?
What does asafetida taste like?
Do you recommend asafoetida for its health benefits?
Do you recommend asafoetida for its health benefits?
Cooking with Asafetida Powder
- Simply mix a pinch of powder with 1 tsp of ghee, olive oil, or sesame oil; sauté and add to cooked grains, legumes, or vegetables.
- Traditionally used as a digestive aid, added to legumes (beans and peas) and gas-producing vegetables as an anti-flatulent. Add to a large pot of beans or lentils when cooking.
- Combine a pinch of powder with 1 TBSP ghee in a saucepan. Sauté a colorful variety of broccoli, cauliflower, carrots, zucchini or yellow squash. Season with salt and pepper.
- Combine a pinch of powder with 1 TBSP ghee in a saucepan. Sauté leafy greens such as kale, collards, chard or spinach. Add curry powder and a splash of coconut milk.
- Scramble eggs with a pinch of asafoetida and pure ghee or butter. Add any other vegetables you want.
- Combine a pinch of powder with 1 TBSP ghee and 1 tsp curry powder, and cook for a few seconds. Add grains such as millet or rice. Fry just a moment, then add broth or water and cook as normal.
- In a saucepan, heat cooked chickpeas in a mixture of ghee and a pinch of asafoetida. Add spices to taste such as salt, pepper, curry powder, turmeric, cumin and coriander. Serve over rice or quinoa.
- Stir a little asafoetida and ghee into favorite onion-and-garlic-free pasta sauce for delicious, IBS-friendly marinara sauce.
- Add a little asafoetida and turmeric to sautéed ground meat when making chili, Sloppy Joes, or spaghetti with meat sauce.
Devil's Dung or God's Food?
Perhaps no other food has caused such controversy when it comes to loving or hating the pungent smell of raw hing. Raw hing has been called both "Devil's Dung" due to the strong smell and "God's Food" because it's so good for you. Numerous studies have been done on the benefits of this spice!
In English, it is called both "hing" and "asafoetida." Asa is a Latinized form of the Persian word azā, which means "resin." The Latin foetidus means "smelling, fetid."
Even though there is all this talk about how bad hing smells, I guarantee you ours is the most aromatic, pleasant hing you've ever smelled. I can say this with confidence because it's the most aromatic, pleasant hing I have personally ever smelled, and I've smelled a LOT of hing!
When I found this hing, I just knew I had to bring it back for you, so you could enjoy it, too! Enjoy!
- Sandeep
Reviews are submitted by independent customers and do not represent the opinions or claims of Pure Indian Foods. These statements have not been evaluated by the FDA.
Customer Reviews
Overall rating: 4.9 / 5 from 210 reviews.
Incredibly potent in the best way - a tiny pinch transforms the entire dish. The aroma mellows beautifully when cooked, adding that unmistakable depth and umami to dals and tempering. It feels pure and high-quality, without any harsh or artificial notes. Definitely a pantry essential if you want authentic flavor. I am not buying any other brand!
Adding this to so many foods, and so many varied cuisines. The quintessential flavering/umami element: from coffee, to Chinese Dumplings, to Spaghetti, and to anything else: sunny-side-up eggs, rice with anything, bulgogi, etc. Entered Bharat-cuisine from Arab nations, a thousand years ago - pure gold, and great for the digestive system. Hing/Asafoetida/Asafetida. Referenced in John Wayne movies.
I'm floored how much this actually tastes like onion and garlic! A little really does go a long way. I recommend the one already ground up as I did have trouble grinding 100% of the whole variety into small enough pieces. I still have some bigger pieces that just wouldn't grind no matter how much I used my mortar and pestle. I would definitely buy the ground up one again.
I'm floored how much this actually tastes like onion and garlic! A little really does go a long way. I recommend the one already ground up as I did have trouble grinding 100% of the whole variety into small enough pieces. I still have some bigger pieces that just wouldn't grind no matter how much I used my mortar and pestle. I would definitely buy the ground up one again.
Over the years, hing has become perhaps my favorite spice. This particular Hing certainly does not fail to impress. The gum arabica/acacia Senegal used as the base is also a wonderful prebiotic in its own right.
I simply adore this gluten-free hing. I use it for myself and all my clients with gluten sensitivity. It’s been a game changer in my cooking and it feels good to use hing again in my cooking. I was avoiding all hing before finding this one due to gluten sensitivity and I’m ecstatic to incorporate it again because it gives Indian dishes that authentic taste. This hing, my friends, is the secret ingredient to Indian food like we make it back home in India!!! It truly is the BEST HING EVER!!!
This the Best Hing ever! I like adding to all my curries and it does make things taste better! Thank you Pure Indian Foods!!
Excellent quality.
I love the fragrance of your hing in all my foods when I use it in “Tadka”. It smells & taste good and very authentic.
This truly is the best hing. My mom gave me a couple bottles of hing but I couldn't stand the smell of them and threw them out. This one actually has a nice pungent smell and taste, but it's not a bad smell. It's the only hing that I can tolerate.
The description of this product was right! It is the best thing I have ever encountered. It's extremely powerful and flavorful and I love it!
Hing Kochuri with really ”the best hing” ever . Good strong flavorful hing … lovely
Store owner replied: So glad you loved it! Your picture is so pretty!
Est
Superb!!! Fragrant and Flavorful. ❤️
I love Indian food, but since I was diagnosed with celiac, I've had to make it at home. My food was always lacking something, and this was it. Hing (asafoetida) makes ALL of the difference. It's batch-tested gluten-free which is for sure going to make me a repeat customer.
Love it. Finally I can find a place in us where I can get things I love and I don't have to beg relatives to bring it for me all the way from India.
As the name states, best hing ever!!
This really is the best hing ever! No additives.
Excellent product , pure flavor.
This hing totally transformed my Indian cooking. It adds a beautiful depth of flavor and makes my meals easier on my tummy. Love it!
The hing is delicious and enables me to have all the flavors of onion and garlic without the upset stomach.
Wow! Just the best hing I have ever used! So pungent, smoothing in the cookpot to a mild flavor. Sooo good!
Amazing! I love it so much. I never knew I could eat something allium-free that tasted so much like onions and garlic! It really is potent, so this'll last me a while. So glad it's gluten-free!
Amazing! I love it so much. I never knew I could eat something allium-free that tasted so much like onions and garlic! It really is potent, so this'll last me a while. So glad it's gluten-free!
This is the best hing as the name says.
Thank you for making available pure hing without any other added and unwanted ingredients -the only place around where you can find it. Excellent product!
As the bottle says, use just a small amount. I tried one of the recommendations from the website in making rice. Enjoyed it very much. Will definitely be experimenting with it on other foods and making rice more often!
This the best Hing forever
Excellent!
Everything I buy from Pure Indian Foods is fresh and beautifully packaged. So grateful they sell hing that is gluten-free. Not easy to find elsewhere. Thank you.
product is great is but for price is too small of a jar
The very best quality hing
I love the Best Hing ever from pure Indian foods because it's really the best hing ever. It comes in a glass bottle, it's potent and a little bit goes a long way.
Doesn't smell like fresh heeng ! Not the best heeng ever, one of poor quality
Excellent product. Thanks for having such great Hing available for sale.
I paid for 2 day shipping and it took at least 5 days to get here. I basically wasted extra money for the product to come late and I ended up really disliking the taste so now I'm now even using the seasoning.
The good stuff! I especially appreciate the glass jar, none of that plastic container nonsense here. The hing is incredibly fragrant and potent so a littel bit goes a long way. Good site for desi groceries, will be back for more.
Great product
powerful.
