By Pure Indian Foods

Best Hing Ever. (Asafoetida / Asafetida)

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Wildcrafted Whole30 Approved GMO Free, Not made with bioengineered ingredients Non-irradiated

The best hing ever. This raw asafetida has a pleasant aroma for Indian cooking. Wild-crafted. Wheat-free. No fillers or anti-caking agents.

$11.99 - $182.60
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Color: Blue Label (Batch Tested Gluten-Free)
Size: 20g
Regular price $13.99
Regular price Sale price $13.99
Batch Tested Gluten-Free


Gold Label: Pure Asafoetida (Hing).

Blue Label: Asafoetida (Hing), edible gum from acacia trees.*

Green Label: Asafoetida (Hing), edible gum from acacia trees.*

*Absolutely nothing else added. Both Green Label and Blue Label Hing products have exactly the same ingredients in the same ratios. The only difference is that Blue Label is batch-tested gluten-free and the Green Label is not tested.



Orders over $125 qualify for a flat rate of $9.99.
This applies to the Continental USA outside of Northeast region. This does not include Alaska or Hawaii.

Orders over $75 qualify for a flat rate of $5.99.
This applies ONLY to the Northeastern part of the United States, including CT, DE, DC, ME, MD, MA, NH, NJ, NY, PA, RI, VT, VA.

Pure Indian Foods orders are processed, shipped, and delivered on business days: Monday-Friday (excluding weekends and major holidays). Please allow 2-4 business days for processing depending on product availability and order volume.

On average, 5-10 business days.
Canada: On average, 6-10 business days, but sometimes longer to get through customs.
International: We do not have an estimated time for other countries.

International orders outside the USA may attract additional customs, taxes and duties upon entry to your country; this is the responsibility of the customer. If the package is refused by your country's customs department and it it sent back to us, the shipping cost will be non-refundable. Please be aware, there may be delays.

We are online-only.

Return Policy

We want our customers to be satisfied with the quality of our products. If a product is damaged during shipping or you are unhappy with the product, simply let us know within 14 days after delivery, and we will try to resolve the situation to your satisfaction in a way that is fair to both parties. We are a small company and try to do our best for each situation. Please contact us if you have any questions prior to purchasing.


If you receive the order and you are not satisfied with it, you can return the merchandise in original packaging within 14 days along with the receipt. Once we receive your package, we will refund the amount charged of the items returned. Unfortunately, we cannot refund the shipping costs, unless the product is damaged or defective.


If you refuse the order or if the carrier was not able to deliver it, we will give full refund less the shipping charges.


If the shipping address that you supply is found to be incomplete or incorrect then you are responsible for the additional charges imposed by the shipping company for correcting the address.


If we send you a shipment and it gets returned back to us as it was undeliverable to the address provided, we will refund the amount you had paid for the products only. Unfortunately, we cannot refund the shipping cost. We offer the option to reship the same order to an alternative address for an additional shipping fee.

Country of Origin


  • Wildcrafted

    We source our hing from wild asafoetida plants. Organic certification is not available because it is a wild-crafted product.

  • Pure, with no anti-caking agents

    Our aromatic raw hing comes in lump form or a convenient-to-use powder. Gold Label lumps are 100% pure asafoetida. Blue and Green Label asafetida powders contain only the minimum amount of edible gum (gum arabic) to make an easy-to-use powder. Edible gum is the hardened sap of acacia trees.

  • High Potency, Lasts Longer

    Our raw hing is 8-10 times stronger than most compound asafetida powder sold in grocery stores. You only need to use a pinch in cooking.

asafetida, asafoetida, hing powder

What is hing / asafetida?

Hing, also known as Asafoetida, is the secret weapon of Indian cuisine. Aromatic and pungent, a tiny pinch makes every other spice shine.

Made from the dried resin of a giant fennel-family plant. It is pleasantly aromatic and pungent raw. It becomes mellow and garlicky when cooked in ghee and evokes a beautiful savory flavor when paired with turmeric.

Scientific name: Ferula assa-foetida

We now offer three kinds of hing.

What's the difference?

  • Green Label: Asafetida Powder

    • 20g ($0.60/g)
    • 20g - 6 pack ($0.50/g) - Great option if you use in small quantity but want to save by purchasing multiple bottles.

     No gluten ingredients. Processed in a facility that also handles gluten-containing ingredients.

  • 1 jar of Pure Indian Foods Best Hing Ever. Blue Label variety, which is batch-tested gluten-free hing.

    Blue Label: Asafetida Powder, Batch Tested Gluten-Free

    • 20g ($0.70/g)
    • 20g - 6 pack ($0.60/g) - Great option if you use in small quantity but want to save by purchasing multiple bottles.

    Blue Label and Green Label Asafetida Powder have exactly the same ingredients in the same ratios. The only difference is that Blue Label is batch tested gluten-free and the Green Label is not tested.

  • 1 glass jar of Pure Indian Foods Best Ever Hing lumps, displaying a gluten-free seal.

    Gold Label: Pure Resin Lumps, Batch Tested Gluten-Free

    • 15g ($1.19/g)

    To use, either grate a tiny amount off with a microplane in the exact quantity you need, or crush the lump to break off a pinch using a heavy mortar and pestle, then grind the smaller amount into a powder. Lump hing is even more potent than our asafoetida powder, so use sparingly.

    Pure Indian Foods 100% pure asafetida lumps smell mouthwateringly delicious, like garlic or leeks!

Is it Batch Tested Gluten-Free?

  • Green Label (Powder)


  • Blue Label (Powder)


  • Gold Label (Lumps)



  • "Wow! It makes the mass market brands taste like sawdust!"

  • "What a smell! Delicious and not mixed with cumin or other fillers."

  • "A tiny bit goes a long ways. Very strong and powerful."

asafetida, asafoetida, hing

Herbalist & Co-Founder of Pure Indian Foods

Sandeep Agarwal & Hing

"This is a picture of me with the package of hing in the back of my van. As soon as I heard it had arrived at Newark airport, I drove straight there! I was so excited, I couldn't wait for the delivery truck. Just got it myself!! It smelled SOOOO GOOD without even opening the package!

I really love hing. I have fond memories of growing up in India, where my mother would give a tadka of hing in ghee (sautéed it in ghee) and add it to the food she prepared. The whole kitchen would be filled with a beautiful aroma.

She didn’t have to 'text' family members to come for the meal; everyone just rushed to the kitchen right away. However, the terrible quality of hing available in the U.S. market shocked me. I started my search for a good quality product. It took me several years and multiple international trips, after which I discovered this lovely fragrant one. It is up to 10x stronger than other compound powders found in the market. You need to use only a pinch.

This hing powder reminds me of my childhood memories and all the hearty meals that my mom prepared for our family. Give it a try and let me know how you liked it. If you love hing like I do, then this is what you've been looking for."

Common Questions

Does your hing smell?

All asafoetida has a strong scent. We like to say ours smells "pleasantly aromatic" compared to other brands.

Asa comes from the Persian word azā, which means “resin,: and foetidus means “smelling, fetid.” The smell—and thus the flavor—of raw hing is highly pungent, but when the right amount is heated in a fat, such as ghee, the aroma and flavor mellow beautifully into something akin to fragrantly sautéed leeks, onions, shallots and garlic. Its characteristic odor comes from sulfur compounds in the fennel resin. Some people love it; some people hate it—just like onions or garlic.

Is hing a good substitute for onions & garlic?

Yes! Asafetida is an essential ingredient in Southern Indian vegetarian cooking, and an ideal substitute for onion and garlic.

Is asafetida (hing) low FODMAP?

Yes. It has been lab-tested by Monash University and is on their list of recommended low FODMAP herbs and spices.

If you're on a low FODMAP diet to treat SIBO or IBS, asafetida powder is a great allium alternative! The key is to make sure that the one you're using is free of wheat flour, starch, or other unsuitable anti-caking agents or preservatives. Thankfully, ours really is the best ever. Unlike most other brands, ours is 100% raw and non-irradiated and is wheat and starch free.

Is your asafetida gluten-free?

We offer three asafetida products. Of the three, the Blue Label and the Gold Label are batch tested gluten-free.

Is asafetida the same thing as hing?

Yes! Called asafetida (also spelled asafoetida) in English, it's also known as hing (or heeng) in Hindi.

What does asafetida taste like?

Just a pinch of our wild-crafted pure asafoetida gives food an invitingly aromatic onion-garlic flavor, which is especially good in curries, vegetarian dishes, and stews. It provides the base notes to almost all Indian cuisine, so much so that you'll immediately notice if it's missing!

Do you recommend asafoetida for its health benefits?

While it does have a history of being recommended in Ayurveda, and may also have many verifiable therapeutic benefits, we are not doctors! We strongly suggest you speak with your practitioner or doctor for any medical advice related to asafetida.

  • spoonful of asafetida powder on a wooden table near an open jar of hing
  • jar of asafetida being held in someone's hand. You can see the Best Hing Ever label.
  • Small-batch processing of our wild-crafted hing ensures the best ever product. Here we are filling and capping by hand

Cooking with Asafetida Powder

  • Simply mix a pinch of powder with 1 tsp of ghee, olive oil, or sesame oil; sauté and add to cooked grains, legumes, or vegetables.
  • Traditionally used as a digestive aid, added to legumes (beans and peas) and gas-producing vegetables as an anti-flatulent. Add to a large pot of beans or lentils when cooking.
  • Combine a pinch of powder with 1 TBSP ghee in a saucepan. Sauté a colorful variety of broccoli, cauliflower, carrots, zucchini or yellow squash. Season with salt and pepper.
  • Combine a pinch of powder with 1 TBSP ghee in a saucepan. Sauté leafy greens such as kale, collards, chard or spinach. Add curry powder and a splash of coconut milk.
  • Scramble eggs with a pinch of asafoetida and pure ghee or butter. Add any other vegetables you want.
  • Combine a pinch of powder with 1 TBSP ghee and 1 tsp curry powder, and cook for a few seconds. Add grains such as millet or rice. Fry just a moment, then add broth or water and cook as normal.
  • In a saucepan, heat cooked chickpeas in a mixture of ghee and a pinch of asafoetida. Add spices to taste such as salt, pepper, curry powder, turmeric, cumin and coriander. Serve over rice or quinoa.
  • Stir a little asafoetida and ghee into favorite onion-and-garlic-free pasta sauce for delicious, IBS-friendly marinara sauce.
  • Add a little asafoetida and turmeric to sautéed ground meat when making chili, Sloppy Joes, or spaghetti with meat sauce.

Devil's Dung or God's Food?

Perhaps no other food has caused such controversy when it comes to loving or hating the pungent smell of raw hing. Raw hing has been called both "Devil's Dung" due to the strong smell and "God's Food" because it's so good for you. Numerous studies have been done on the benefits of this spice!

In English, it is called both "hing" and "asafoetida." Asa is a Latinized form of the Persian word azā, which means "resin." The Latin foetidus means "smelling, fetid."

Even though there is all this talk about how bad hing smells, I guarantee you ours is the most aromatic, pleasant hing you've ever smelled. I can say this with confidence because it's the most aromatic, pleasant hing I have personally ever smelled, and I've smelled a LOT of hing!

When I found this hing, I just knew I had to bring it back for you, so you could enjoy it, too! Enjoy!

- Sandeep