By Pure Indian Foods

Best Hing Ever. (Asafoetida / Asafetida Powder)

Wildcrafted Whole30 Approved GMO Free, Not made with bioengineered ingredients Non-irradiated

The best hing ever. This raw hing (asafetida) powder has a pleasant aroma for Indian cooking. Wild-crafted. Wheat-free. No fillers or anti-caking agents.

$11.99 - $182.60
Shipping calculated at checkout.
Color: Green Label
Size: 20g
Regular price $11.99
Regular price Sale price $11.99


Asafoetida (Hing), edible gum from acacia trees.*

*Absolutely nothing else added. Both of these products have exactly the same ingredients in the same ratios. The only difference is that Blue Label is batch-tested gluten-free and the Green Label is not tested.



Orders over $125 qualify for a flat rate of $9.99.
This applies to the Continental USA outside of Northeast region. This does not include Alaska or Hawaii.

Orders over $75 qualify for a flat rate of $5.99.
This applies ONLY to the Northeastern part of the United States, including CT, DE, DC, ME, MD, MA, NH, NJ, NY, PA, RI, VT, VA.

Pure Indian Foods orders are processed, shipped, and delivered on business days: Monday-Friday (excluding weekends and major holidays). Please allow 2-4 business days for processing depending on product availability and order volume.

On average, 5-10 business days.
Canada: On average, 6-10 business days, but sometimes longer to get through customs.
International: We do not have an estimated time for other countries.

International orders outside the USA may attract additional customs, taxes and duties upon entry to your country; this is the responsibility of the customer. If the package is refused by your country's customs department and it it sent back to us, the shipping cost will be non-refundable. Please be aware, there may be delays.

We are online-only.

Return Policy

We want our customers to be satisfied with the quality of our products. If a product is damaged during shipping or you are unhappy with the product, simply let us know within 14 days after delivery, and we will try to resolve the situation to your satisfaction in a way that is fair to both parties. We are a small company and try to do our best for each situation. Please contact us if you have any questions prior to purchasing.


If you receive the order and you are not satisfied with it, you can return the merchandise in original packaging within 14 days along with the receipt. Once we receive your package, we will refund the amount charged of the items returned. Unfortunately, we cannot refund the shipping costs, unless the product is damaged or defective.


If you refuse the order or if the carrier was not able to deliver it, we will give full refund less the shipping charges.


If the shipping address that you supply is found to be incomplete or incorrect then you are responsible for the additional charges imposed by the shipping company for correcting the address.


If we send you a shipment and it gets returned back to us as it was undeliverable to the address provided, we will refund the amount you had paid for the products only. Unfortunately, we cannot refund the shipping cost. We offer the option to reship the same order to an alternative address for an additional shipping fee.

Country of Origin: India

jar of asafetida hing powder, raw, non-gmo, non-irradiated
Regular price $11.99
Regular price Sale price $11.99
  • Wildcrafted

    Sourced from wild asafoetida plants. Because hing is a wild-crafted product, organic certification is not available.

  • High Potency, Lasts Longer

    This raw hing powder is 8-10 times stronger than most compound hing powder sold in grocery stores. You only need to use a pinch in cooking.

  • Pure, with no anti-caking agents

    Our pure aromatic raw hing contains only the minimum amount of edible gum (gum arabic) to make an easy-to-use powder. Edible gum is the hardened sap of acacia trees.

asafetida, asafoetida, hing powder

What is hing / asafetida?

Hing, also known as Asafoetida Powder, is the secret weapon of Indian cuisine. Aromatic and pungent, a tiny pinch makes every other spice shine.

Hing is made from the dried resin of a giant fennel-family plant. It is pleasantly aromatic and pungent raw. It becomes mellow and garlicky when cooked in ghee and evokes a beautiful savory flavor when paired with turmeric.

Scientific name: Ferula assa-foetida

We offer two kinds of hing.

What's the difference?

  • asafetida, asafoetida, hing

    Green Label

    CONTAINS: No gluten ingredients. Processed in a facility that also handles gluten-containing ingredients.

    • 20g ($0.60/g)
    • 85g ($0.55/g) - Family Size: This is the best option if you use hing everyday. Please note that hing will lose its aroma over time once you open the bottle. See if 20g x 6 is a better option for you.
    • 20g - 6 pack ($0.50/g) - Great option if you use in small quantity but want to save by purchasing multiple bottles.
  • asafetida, asafoetida, hing, gluten free hing

    Blue Label: Batch Tested Gluten-Free

    Both of these products have exactly the same ingredients in the same ratios. The only difference is that Blue Label is batch tested gluten-free and the Green Label is not tested.

    • 20g ($0.70/g)
    • 20g - 6 pack ($0.60/g) - Great option if you use in small quantity but want to save by purchasing multiple bottles.


  • "Wow! It makes the mass market brands taste like sawdust!"

  • "What a smell! Delicious and not mixed with cumin or other fillers."

  • "A tiny bit goes a long ways. Very strong and powerful."

asafetida, asafoetida, hing

Herbalist & Co-Founder of Pure Indian Foods

Sandeep Agarwal & Hing

"This is a picture of me with the package of hing in the back of my van. As soon as I heard our hing had arrived at Newark airport, I drove straight there to pick it up. I was so excited, I couldn't wait for the delivery truck. Just got it myself!! It smelled SOOOO GOOD without even opening the package!

I really love hing. I have fond memories of growing up in India, where my mother would give a tadka of hing in ghee (sauté hing in ghee) and add it to the food she prepared. The whole kitchen would be filled with a beautiful aroma.

She didn’t have to 'text' family members to come for the meal; everyone just rushed to the kitchen right away. However, the terrible quality of Hing available in the U.S. market shocked me. I started my search for a good quality hing. It took me several years and multiple international trips, after which I discovered this lovely fragrant hing. It is up to 10x stronger than other compound hing powders found in the market. You need to use only a pinch.

This hing powder reminds me of my childhood memories and all the hearty meals that my mom prepared for our family. Give it a try and let me know how you liked it. If you love hing like I do, then this is the hing powder that you have been looking for."

  • spoonful of asafetida powder on a wooden table near an open jar of hing
  • jar of asafetida being held in someone's hand. You can see the Best Hing Ever label.
  • Small-batch processing of our wild-crafted hing ensures the best ever product. Here we are filling and capping by hand

Cooking with Hing

  • Simply mix a pinch of hing with 1 tsp of ghee, olive oil, or sesame oil; sauté and add to cooked grains, legumes, or vegetables.
  • Traditionally, hing has been used as a digestive aid, added to legumes (beans and peas) and gas-producing vegetables as an anti-flatulent. Add a bit to a large pot of beans or lentils when cooking.
  • Combine a pinch of hing powder with 1 TBSP ghee in a saucepan. Sauté a colorful variety of broccoli, cauliflower, carrots, zucchini or yellow squash. Season with salt and pepper.
  • Combine a pinch of hing powder with 1 TBSP ghee in a saucepan. Sauté leafy greens such as kale, collards, chard or spinach. Add curry powder and a splash of coconut milk.
  • Scramble eggs with a pinch of hing and pure ghee or butter. Add any other vegetables you want.
  • Combine a pinch of hing powder with 1 TBSP ghee and 1 tsp curry powder, and cook for a few seconds. Add grains such as millet or rice. Fry just a moment, then add broth or water and cook as normal.
  • In a saucepan, heat cooked chickpeas in a mixture of ghee and a pinch of hing. Add spices to taste such as salt, pepper, curry powder, turmeric, cumin and coriander. Serve over rice or quinoa.
  • Stir a little hing and ghee into favorite onion-and-garlic-free pasta sauce for delicious, IBS-friendly marinara sauce.
  • Add a little hing and turmeric to sautéed ground meat when making chili, Sloppy Joes, or spaghetti with meat sauce.

Devil's Dung or God's Food?

Perhaps no other food has caused such controversy when it comes to loving or hating the pungent smell of raw hing. Raw hing has been called both "Devil's Dung" due to the strong smell and "God's Food" because it's so good for you. Numerous studies have been done on the benefits of this spice!

In English, it is called both "hing" and "asafoetida." Asa is a Latinized form of the Persian word azā, which means "resin." The Latin foetidus means "smelling, fetid."

Even though there is all this talk about how bad hing smells, I guarantee you ours is the most aromatic, pleasant hing you've ever smelled. I can say this with confidence because it's the most aromatic, pleasant hing I have personally ever smelled, and I've smelled a LOT of hing!

When I found this hing, I just knew I had to bring it back for you, so you could enjoy it, too! Enjoy!

- Sandeep