Pure India Foods Receives Prestigious Kautilya Award for Excellence in Ayurvedic Business

New Jersey, USA – December 7, 2012 – Pure India Foods, renowned producers of the world’s first grass-fed, pasture-raised certified organic 100% vegetarian cultured ghee is the proud recipient of the Kautilya Award for Excellence in Ayurvedic Business.

Each year, the Association of Ayurvedic Professionals of North America (AAPNA) www.aapna.org, recognizes an outstanding organization in the field of Ayurveda and integrative health sciences, and has honored Pure India Foods for its work in the field of conscious and sustainable pure ghee production.

Kautilya Award Pure India Foods follows the age-old practice of honoring and respecting ancient Vedic traditions while producing natural cultured ghee under sustainable methods using the milk of organic, pasture-raised and ethically treated cows. By respecting the earth, its biodiversity, treating animals respectfully, as well as considering the utmost well-being of those consuming the Ghee, Pure India Foods has succeeded in producing Ghee products that maintain the highest qualities of nourishment.

Pure ghee not only serves as a concentrated source of nutrition but has special whole mind/body healing properties as well. Ayurveda life science, a 5,000+ year-old holistic medical system, considers Ghee to be a rejuvenative for optimum health and vitality and in addition to being used for culinary purposes, can be infused with herbs and used as topical ointments, as well as many other internal and external health purposes. As such, ghee is a key ingredient in many traditional and highly effective Ayurvedic preparations.

Pure India Foods Ghee supports the digestive tract, aids in absorption of nutrients, provides the body with healthy fat, helps keep the skin soft and smooth, has a slightly alkalizing effect on the body, and of course adds a delicious rich, sweet nutty flavor to foods. The positive vibrations that Pure India Foods ghee carries support mental function, as well as have the unique ability to penetrate deep into the cells of the body.

"The Kautilya Award for Excellence in Ayurvedic Business is given to only one company in the USA every year, and we are delighted to receive this prestigious award from AAPNA," comments Sandeep Agarwal, President of Pure India Foods USA. "We were the first company to introduce Organic Ghee and Organic Spiced Ghee products made exclusively from the milk of cows on pasture. What truly differentiated our ghee from other brands was our recent launch of Grass-fed Organic Cultured Ghee. By making this product, we became the first company in the world to introduce Grass-fed Organic Cultured Ghee, which is truly the ghee regarded so highly in ancient Ayurveda texts. My family has been in ghee business for over 120 years, but we are still learning!"

About Pure Indian Foods
The Pure India Foods (www.pureindianfoods.com) philosophy was born from many generations of a proud family heritage of ghee making, as well as the inspiration of sacred Ayurveda philosophy. Pure Indian Foods ghee is made from the milk of organic, grass-fed and pasture-raised cows, is prepared fresh in small batches, non-homogenized, and is 100% vegetarian. In addition to its nourishing, rejuvenative, and flavourful qualities that are ideal for culinary use, Ghee has many therapeutic benefits that support the mind and body both internally and externally. Whether used on its own, or infused with spices or herbs, Ghee is considered to have extremely holistic healing properties.

The Pure India Foods family has been in the ghee business for over five generations in Northern India. The Pure India Foods USA Corporation was founded in 2008 and its headquarters are located in New Jersey, United States of America.