Media Coverage

The New York Times, "Ghee, Indian-Style Butter, With a Kick", July 20, 2010

The Times of India, March 21, 2011

Tathaastu Magazine's Review, Sep-Oct 2010, Vol. 4 No. 5

Colorado Springs Gazette, November 1, 2011

The Globe and Mail, "OMGhee: Is this clarified butter good or what?", July 24, 2012

Paleo Magazine, "Review: Pure Indian Foods", August 7, 2012

Baltimore Magazine, December 2012

New Jersey Monthly, "Power to the Pantry: Jersey-Made Products Abound", April 2013

Princeton Packet, "It's like buttah!", March 25, 2013

The Star-Ledger: "Gutsy Gourmet: Chewing the fat - oil and animal fat alternatives", September 25, 2013

New York Post: "Ghee food product built on an old idea", March 9, 2014

Details: "Eat Butter, Lose Weight", May, 2014

THE BOX: "THE SKINNY ON FATS. Naturally occurring fats are embraced by the Paleo diet, but some are better for you than others.", May/June, 2014

Interviews, Blogs, and Podcasts

Interview with Melissa Hartwig at Whole9, November, 2011

Interview with Beverly Meyer, December, 2014

Press Releases

Pure India Foods Receives Prestigious Kautilya Award for Excellence in Ayurvedic Business, December 7, 2012

American Herbalist Guild Honors Pure India Foods in Product Innovation, January 14, 2013

Pure Indian Foods Supports Community Education through Service to Rutgers University Students, March 8, 2013

Demeter® certified Biodynamic® Products Now Available at, March 29, 2013

Pure Indian Foods Introduces PRIMALFAT™ Coconut Ghee, May 17, 2013

Pure Indian Foods Introduces Coffee++™, Oct 2, 2014

Pure Indian Foods’ Coffee++™ Receives Whole30® Paleo Approval, March 5, 2015